Hi, I’m Caite.
I help people tell stories.
Here’s a little bit about me.
I come from two small business owners. My mom, an avid antiques collector and all-around creative genius, ran a vintage store on Main Street while my stepdad, a master goldsmith, set up shop in the back. (If you count Bronson’s, the restaurant I ran in the playroom behind both of those, I guess you could say I was a bit of an entrepreneur myself.)
I can remember the day the local paper came to cover them: They sat together on a red velvet Victorian sofa and answered each of the reporter’s questions, nervous to seem too eager. The day the piece came out, you’d have thought they made The Times. It was truly exciting—and the local publicity was great for business.
It made an impression on me, one that I’ve carried with me for 16 years as I’ve told people’s stories in newspapers, magazines, books, and online. I love being the link between creatives and a curious audience. And I love helping people find and develop unconventional approaches to promoting what they’re passionate about. Get in touch and we’ll come up with a way to share what you’ve created.
I told the story of a
300-year-old estate.
After nearly three centuries in the same family line, the Dunlora estate was acquired by a local development company. To honor its history (and build a connection to it for future residents), I researched and wrote its history in this 56-page book.
CONCEPTING | RESEARCH | WRITING | COLLABORATING WITH ART DIRECTOR
I told the story of four lynchings in Virginia.
For her book, Memoried and Storied, Dr. Judith Reifsteck hired me to create an engaging and thoughtful design that communicated the gravity of her subject. I also designed marketing materials for her press tour post-production.
EDITING | ART DIRECTION | INTERIOR AND BACK COVER DESIGN | FLYER DESIGN
I told the story of a popular Italian bistro.
When Charlottesville’s best Italian restaurant turned 10, its owners wanted a distinctive marketing piece to help celebrate. We told their decade-long story through the history of their 10 best-loved dishes—and their accompanying song.
CONCEPTING | WRITING | EDITING | COLLABORATING WITH ART DIRECTOR
I helped tell the stories of people who’ve been impacted by a teacher.
In addition to developmental editing on this author’s two published books, I helped capture her audience of educators with a weekly newsletter.
NEWSLETTER DESIGN | EDITING | PROJECT MANAGEMENT
I tell the stories of university alumni and their unique projects.
For the last five years, I’ve written the gift guide for George Washington University’s alumni magazine, as well as profiles of their successful alumni.
INTERVIEWING | WRITING | COLLABORATING WITH EDITOR AND ART DIRECTOR
I tell the stories of Charlottesville’s small business owners.
I’ve worked with C-VILLE Weekly for nearly two decades, overseeing each of its magazines and keeping local entrepreneurs as my focus.
CONCEPTING | ASSIGNING | WRITING | EDITING | COLLABORATING WITH ART DIRECTOR
Meet betty, my monthly newsletter.
With betty, I cover everything that brings me joy outside of my work—baking, event-planning, book-worming, traveling… Basically, all of the things that make up my own story. Sign up, won’t ya?